ImageWorks Branding & Marketing Blog

Seven Deadly Sins of Storytelling

Posted by Admin August 7, 2017

Andy Smith recently wrote an exceptional article on The 7 Deadly Sins of Startup Storytelling. ImageWorks has long practiced the art of storytelling for our clients, and this article really drives home some fine points. We learned a lot from this article and we hope you will too!

Sharing is Caring! How to Become Insanely Well-Connected

Posted by Admin July 17, 2017

We wanted to share this inspirational article from Firstround.com

The title is engaging: How to Become Insanely Well-Connected. But we see headlines like this all the time. The true wealth of this article is Chis Falic’s (a highly successful VC and past Oracle Salesman) rules for memorable connections. Here are a few of my favorites:

How Facebook Native Video is Engaging Brands

Posted by Admin May 15, 2017

Check out this cool infographic describing how Facebook Native Video helps businessess to engage customers via social media. Read more.

The Hotel Tonight Success Story

Posted by Admin April 27, 2017

How this online start up went from burning tons of dough to cooking with a sizzle! Read now.

How to Get Successful Email Marketing Results

Posted by Migdalia March 21, 2017

When it comes to email marketing, you have A LOT you need to get right. Why? Well, for starters:

You only have a few seconds to capture the attention of your target audience

Remarketing: The Must-Do Marketing Tacic

Remarketing: Why It’s a “Must-Do” Marketing Tactic

Posted by Migdalia January 24, 2017

It takes a user approximately 5 to 7 exposures to your brand before they really take notice, and when they do your chances of a conversion become much more likely. But how do you do this?

Preservation of Your Messages, Stories and Imagery

Imageworks Releases New Website for Dodge-Chrome!

Posted by Migdalia January 5, 2017

Dodge Color and Chrome Imaging joined forces in 2010 to become Dodge-Chrome. As a result, the market leaders combined over 30 years of photographic and print imaging experience, satisfying both private sector and government clients by providing exceptional solutions and exceeding their highest expectations.

Why Using a “Website Template” Is Just a BAD Idea

Posted by Migdalia December 29, 2016

We get it. Templates save money and time. Right? But do they really? Let’s look a bit harder.

Isn’t the best way to build a website in 2017 driven by determining FIRST what content you need to show and how you need to show it? Should all designs start with that strategy in mind? Of course! So trying to cram your content into predefined areas doesn’t make much sense.